SCOTT FOR SCOTTS
Client: Scotts
Deliverables: TVC, OLV, Social, Digital
Many homeowners dream of lush, vibrant lawns, but the path to get there often feels overwhelming. Fertilizers, weed control, watering schedules? Fairy rings, dry spots, and snow mold? Oh my!
To help homeowners stop losing sleep over their lawns, we introduced Scott the Scot—the lawn expert who makes the science of growing green grass simple. As the brand’s grandmaster of growth, warrior against weeds, and advocate of aeration, Scott helps homeowners achieve their lawn’s full potential.
With confidence, clarity, and a little swagger, Scott transforms confusion into action. Turning lawn care from a chore into a conquest.
SOCIAL & DIGITAL
As a proud lawn dad myself, can confirm that Scotts products WORK!
CreditsAGENCY: MullenLowe Boston
Tim Vaccarino: Executive Creative Director
Rich Singer: Group Creative Director
Zack Menna: Group Creative Director
Ian Todd: Associate Creative Director, Art Director Maria Ossa: Art Director
Annie Turner: Copywriter
Lindsay Graydon: Group Strategy Director, Social
Brain Smith: Executive Producer
Tori Stosic: Senior Project Manager