HAWAI’I STARTS HERE

Client: Hawaiian Airlines

Deliverables: TVC, Social, Digital, Radio, Design

You can fly to Hawaii on plenty of different airlines, but Hawaiian Airlines is the one that puts you in vacation mode the moment you step on board—before you’ve even glimpsed the islands. From the welcoming service, to the tropical drinks, every detail feels thoughtfully rooted in aloha. Heck, even their safety video stands out, weaving in local culture and scenery in a way that genuinely captures the spirit of Hawaii.

Through a blend of poetry and emotion, “Hawaiʻi Starts Here” connected the inflight experience to the unforgettable adventures awaiting guests on the islands. We went beyond the usual beaches and mai tais to showcase the side of Hawaii only those who truly know it can reveal—and Hawaiian Airlines knows it better than anyone.


ALOHA TO NUI DESIGN

Psst! Some cute lil radio ads here!

We supported the campaign with playful supporting media and colorful design system that tied the brand closer to their Hawaiian roots, and promoted the "Aloha" difference.


Credits

AGENCY: MullenLowe LA
Carlos Alija & Laura Sampedro: Executive Creative Directors
Tyler Kirsch: Creative Director
Erica Sanchez: Creative Director
Jude Le Bayon: Art Director
Elin Lindeberg: Copywriter
Amanda Van Caneghe: Executive Producer
Marla Bahloul: Producer
Lauren Kelley: Account Supervisor
Robby Granatelli: Account Executive
Tori Stosic: Project Manager

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