THE FUTURE ISN’T SCARY
Client: Invesco
Deliverables: TVC, OLV
Invesco QQQ is an ETF that gives investors access to 100 of the most innovative companies shaping the future. While the investment world views a tech-driven tomorrow as opportunity, popular culture often frames it as a threat. From ominous AI headlines to sci-fi blockbusters where robots turn on humanity.
Our campaign tapped into that cultural anxiety with a spin. Using humor and cinematic misdirection, we played into familiar sci-fi horror tropes. Out of that tension came a provocative truth: the only thing scarier than the future is not investing in it.
MARCH MADNESS MEDIA
With heavy media rotation during NCAA games, we developed three additional sports-centric spots on an accelerated timeline—beating the buzzer, of course.
CreditsAGENCY: MullenLowe NY
Tim Vaccarino: Executive Creative Director
Rich Singer: Group Creative Director
Zack Menna: Group Creative Director
Jennifer Visconti: Associate Creative Director, Art Director
Kristina Saliba: Associate Creative Director, Copywriter
Andrea Schulz: Group Strategy Director
Gillian Blain: Executive Producer
Ryan Maheu: Executive Director
Ramon Cruz: Account Director
Lindsey Johnson: Account Supervisor
Courtney Mullen: Account Executive
Vanessa Fazio: VP, Director of Business Affairs
Mikayla Fitzpatrick: Associate Business Affairs Manager
Tori Stosic: Senior Project Manager