Californians loveee avocados. So much so, that California is literally in the name of the fruit: avoCAdos. But most people don’t bother to ask where they come from, which was a big problem for the California Avocado Commission.
So what better way to spotlight locally grown fruit from the California Avocado Commission, than creating a beloved duo named Avo + Toast? Avo is worldly and charismatic, a local resident of California. Toast is a goofy, adorable, out-of-Stater who is ready to explore. With the two together, we sent them on a roadtrip to iconic Golden State locations. As a result, their hilarious adventures and shenanigans helped make a simple, yet delicious connection between locally grown avocados and California itself.
AVO & TOAST
Client: California Avocado Commission
Deliverables: TVC, Social, Merch, Cookbook
GEAR UP!
Who wouldn’t want to curl up for a nap in an avocado pillow?! And of course we made an avocado toast cookbook because who better to inspire delicious avo recipes than our two tiny, tasty spokespeople? Just don’t forget to watch your fingers when slicing into those avocados!
CreditsAGENCY: MullenLowe LA
Carlos Alija & Laura Sampedro: Executive Creative Directors
Tyler Kirsch: Creative Director
Erica Sanchez: Creative Director
Ashley Bozeman: Art Director
Michelle Chocoran: Copywriter
Marla Bahloul: Producer
Lauren Kelley: Account Supervisor
Robby Granatelli: Account Executive
Tori Stosic: Project Manager