CRISTALINO LAUNCH
Client: Patrón
Deliverables: TVC, OLV, Social, OOH, Lookbook
Patrón Cristalino is an aged tequila refined through carbon filtration to reveal a crystal-clear spirit. To introduce this new product, we immersed viewers in a sensorial world inspired by purity and brilliance—a realm where transparency and sparkle are celebrated, worn, and even woven into the landscape itself. Through this luminous lens, we crafted something captivating, radiant, and distinctly Cristalino.
AGED TEQUILA IN A NEW LIGHT.
Every surface refracts, shimmers, and gleams, turning the environment itself into a celebration of brilliance. Alongside the film, we staged a shadow shoot for OOH and social, capturing visuals that radiate crystal beauty and shimmer with sensory detail.
A FASHION LOOKBOOK
As a final touch, we created a Cristalino LookBook with crystal-shaped pages to further bring our dazzling, crystal-inspired aesthetic to life. Curated by Michoacán stylist Jocelyn Corona, each piece was hand-crafted by Mexican designers then photographed by Hans Neumann.
CreditsAGENCY: MullenLowe LA
Carlos Alija & Laura Sampedro: Executive Creative Directors
Ashley Suarez Wood: Creative Director, Copywriter
Mary Wuensch: Creative Director, Art Director
Xavi Ocaña: Art Director
Catarina Barcala: Art Director
Christian Franco: Associate Strategy Director
Amanda Van Canegham: Executive Producer
Chloe Schulberg: Producer
Peter Jacobs: SVP, Group Account Director
Anita Patel: Account Director
Maya Smithson: Account Executive
Tori Stosic: Project Manager