INNOVATION CHANGES EVERYTHING
Client: Invesco
Deliverables: TVC, OLV, Social, OOH, Digital, Print
Invesco QQQ is an exchange-traded fund (ETF) that tracks the Nasdaq-100, giving investors access to many of the world’s most innovative companies in a single investment. To spotlight this powerhouse fund, our strategy was simple: show how innovation transforms the world, and you show how QQQ can transform a portfolio.
What if pioneers on the Oregon Trail had GPS? What if Caesar had access to real-time crowd sentiment in the Colosseum before deciding a gladiator’s fate? By reimagining history through the lens of today’s technology, these stories underscored a powerful truth: innovation changes everything.
MARCH MADNESS MEDIA
With heavy media rotation during NCAA games, we also developed sports-centric films tailored to captivate our game-day viewers.
SOCIAL & OOH
CreditsAGENCY: MullenLowe NY
Tim Vaccarino: Executive Creative Director
Rich Singer: Group Creative Director
Zack Menna: Group Creative Director
Jennifer Visconti: Associate Creative Director, Art Director
Kristina Saliba: Associate Creative Director, Copywriter
Renato Barreto: Associate Creative Director, Copywriter
Andrea Schulz: Group Strategy Director
Christian Marchant: Strategy Director
Gillian Blain: Executive Producer
Ryan Maheu: Executive Director
Ramon Cruz: Account Director
Lindsey Johnson: Account Supervisor
Courtney Mullen: Account Executive
Vanessa Fazio: VP, Director of Business Affairs
Mikayla Fitzpatrick: Associate Business Affairs Manager
Tori Stosic: Senior Project Manager